Let me introduce myself, a couple of times

The version for sticklers

My professional story

🎓
I took my Master's in Architecture at the Politecnico di Torino in the early 2000s, and I had already been designing and building websites myself since the late nineties. These days I consider myself a digital product designer, with a solid grounding in the design and technical culture of digital ecosystems, in online communication and in traditional graphic design.

🧑🏻‍💻
In some twenty-five years of practice I have advised on and built web, graphic and communication projects for international brands, public institutions, private companies, museums, art galleries and associations, both as a freelance and as a partner in practices I helped start and grow from the beginning. I have designed and built digital products of every degree of complexity: ecommerce and institutional sites above all, but also desktop software, mobile apps and interaction design installations.

💼
What I have picked up along the way has made me a designer who specialises in UX/UI analysis, online communication strategy, the dynamics that govern the digital ecosystem and the technologies used on the Web. I design user interfaces with people at the centre, and I write front-end code for sites and web platforms.

🤓
I have taught on various courses, workshops and public speaking events, and between 2016 and 2025 I lectured at IAAD - Istituto di Arte Applicata e Design - on "Web Platforms Design & Development" for the postgraduate Master in Digital Marketing & Communication Management, and on "User Centered Design" and "Portfolio" for the BA in Digital Communication.

🚀
Since 2017 I have been one of the founding partners of The Connective, a digital agency working on web platforms, online sales systems, digital strategy and custom AI solutions, where I still have — gladly, and with some enthusiasm — a hands-on daily role.

🌍
I write and speak English fluently. My French is schoolbook level, and over the years I have worked through the basics of Japanese, German and Chinese, on the grounds that to understand people you have to speak their language.

👋🏼
If you are interested in working together, you can reach me through my LinkedIn profile.

We are shadows on the wall, and we mistake them for reality.

The romantic version

Other things that stand for me

• Father of Zeno (officially a pre-teen)
• "Strong opinions, weakly held" – Paul Saffo
• Taken with digital things since the early nineties
• Books, films, series, podcasts, gaming, storytelling of every kind 🖤
• Music is how I make sense of things
• Itinerant food-lover: food is culture, fun, discovery, feeling, craft
• AIS sommelier, for the love of it
• I take photographs to steal souls and keep them
• Anarchitect
• Sporty in patches, only when it's fun
• A cyclist by training, now only in spirit
• For a moment I dreamt of becoming a golfer
• "The Square" is my favourite work of contemporary art
• Lately I haven't travelled enough
• I didn't expect personal finance to be this interesting
• Every so often I take up a new hobby or a new language

Normally I'm busy with this but, if you really want the full account of the business some people call work, read here.

Meanwhile I'm planning the last third of my life, with a few hopes and plenty of doubts.